Keeping up with trends can be a full time job on its own and we know you have a lot more to do (or bake!) than that but don't worry we have done the work for you. This is your one stop shop for the 'Top 5 Bakery Trends in 2024', along with 5 new recipes to keep your customers coming back for more. 

The cost of living crisis has lead more people to bakeries, cafés and food on the go for affordable luxury. Consumers are also conscious that they want to buy something they will enjoy but also slightly different so that it is a treat therefore 'Tradition with a Twist' is the perfect solution. It is arguably the backbone of bakery trends this year.

Fruity and floral favours have become increasingly popular and will continue to into the summer months. This may be due to the increase of popularity of global flavours particularly Middle Eastern flavours in the bakery industry.

Examples:

• Cherry Blossom
• Lavender
• Rose
• Elderflower
• Hibiscus
• Orange Blossom
• Raspberry
• Pineapple 
• Passsionfruit
• Grapefruit 
• Yuzu
• Blueberry 

Keeping up with rapidly changing trends on social media can be challenging but is essential for reaching a larger audience and understanding customer preferences. Businesses can stay relevant by incorporating current trends into their offerings such as the Tik Tok viral Crookies. Crookies are a Croissant and Cookie hybrid that took Tik Tok by storm earlier this year. The Crookie has now gone beyond the 'traditional' chocolate chip and can now be seen in a number of varieties. Tik Tok viral Australian bakery Brooki Bakehouse, with nearly 2 million followers, has now started to offer a Biscoff Crookie option.  

This summer as people have gone on holidays and discovered new foods and brands, the Crumbl Cookie has been the latest trend on Tik Tok coming back from America and with Sainsburys even having their own version. Crumbl Cookies come out with new flavours and innovative flavours each week with a variety of inclusions and toppings, definitely a product to keep an eye on and create your own version. 

According to the British Baker 40% of UK consumers look for new foods and flavours to try most of the time. Taking part in seasonal products can be an easier way to fulfil these ever changing consumer needs. It can be as easy as taking a product and changing either its flavour, filling and decoration (or all) each season or holiday.

The Innovative Pastries trend may be an extension of the breakfast/brunch trend, people swapping cereal and toast for weekday and weekend treats for breakfast. Going out for breakfast/brunch has been a great cheaper as a social gathering with friends. Innovative pastries such as Cubed Croissants and New York Rolls are eye-catching they stand out both on social media and in shop windows/counters making the perfect luxurious treat for customers.