Meet the team behind WorkWith
At the heart of WorkWith is our Applications and Innovation team, led by Finbar Haughey and supported by Paul Galloway. Together, they bring more than 80 years of bakery industry experience across craft, wholesale and industrial baking. From product development and ingredient technology to production processes and troubleshooting, their expertise helps customers turn ideas into commercially successful products and overcome challenges with confidence.
Whether you're developing a new product, exploring ingredient solutions, improving consistency or solving production issues, Finbar and Paul work closely with customers to provide practical support, hands-on trials and tailored recommendations. Through seminars, demonstrations, customer visits and our WorkWith Innovation Centre, they help businesses innovate, improve and grow.
We actively collaborate with our suppliers on new product development. We consistently research market trends, especially focusing on future trends and preferences in Ireland and the UK.
The focus of the test bakery and kitchen is to enhance our ability to support customers with product development and testing and to showcase new supplier lines. The Test Bakery and expertise of our Applications and Innovation Team is available for customers to utilise for new product development, workshops and seminars.
Common challenges we help food businesses address:
- Extending freshness and shelf life
- Exploring cleaner label alternatives
- Reformulating products
- Reducing sugar or salt
- Improving texture and eating quality
- Developing new products
- Evaluating ingredient alternatives
- Troubleshooting production issues
- Responding to changing consumer trends